MAssCom?

Mass communication has different functions. Those are surveillance that talks about news and information about what is happening in the society, interpretation that dwells on scrutinizing what news or information to be published and linkages that able to join together different elements of the society which do not directly- connected with one another. Furthermore, transmission of values that posits in programs either in print or broadcast media, entertainment that will give leisure to the audience or reader, cognition that is the act of coming and know something, diversion that will allow the person to find means to rest from work and other disturbances and social utility that will somehow connect the people in the world. Lastly, it can be a withdrawal if something that will help the person at one point to express himself in other way round. These functions of mass communication make mass communication plays a significant role in our society.

On the other hand, the presence of development communication promotes same goals with that of mass communication.  Development communication is an art and science of human communication for study transformation of the society from poverty to the state of economic growth that will later on cater each individual with equality and lead to develop ones fulfillment and potentials. It has a purpose to advance or to help in the development and to fasten the span of time in the development of agriculture section that makes this development communication important. It helps to develop knowledge, cultivate values and tech skills. It is purposive for the development of many areas in grass-roots societies. It is value laden and the channels involved help a lot in the realization of aims of development communication.

                Mass communication is produced by complex and formal organizations. This entails the systematic way of operation. There is a well defined structure, clear mission-vision and appropriate division of labor. The organization has a multiple gatekeepers that control over to what material eventually reaches the public. There is also a great deal of money needed to operate. Moreover, mass communication, like of print, of broadcast media, exists to gain profit.

               

How we become victims of media?

                The mass media involves wide market. With this predicament, top rating specifically in radio and television programs is highly valuable. It is intended to persuade of convince the public which refers to consumer to entertain such. Subsequently, it results to market, it involves money and the government is just receiving revenues. We, the consumers are the victims. Furthermore, the mass media is also part of exposing certain product and that is part of promotion. Thus, this involves another money, market in the sense that the government will receive revenues, pass to the expenses to the consumers through price. Again, it manifests how we become victims of media, and of the government. This is how the media works and lives. At some point, we might be overwhelmed with the influences of media in us until such time we may find ourselves being enslaved, dictated of what to choose, to do, and to consider by the media. However, it is in us the will to decide, to be enslaved or not. Basically, we cannot deny that we are the victims.

               

Media? Its impact….

Political, economic and social impact of media in us is quite significant. Socially, I think, it hones and molds us to be human, alive, rational and as a social being. Social aspect of media affects the way we communicate and relate with others. From the primitive period, we don’t have concrete mediums only by signals and symbols. As period progresses, the way we relate to others also progresses at some point and progress to other areas. Building relationship using media is essential .However, at present, the abuse and misused of this thing somewhat detrimental to our existence as a social being. Though, positive and many advantages that the media cater us with like information, building relationship, connection with the world, growth and development. On the other hand, violence hearsay, power, wealth and injustice are some down points of the abuses of media. Socially, we grow ahead with this media and ironically, it will still there ready to pull us down. Indeed, it depends upon the prerogative of the subject on how to use this media for his own success or even to the point of his downfall.

               

                In all the mediums of media, I think I can’t live without television. If we are going to consider the needs of the people today, television is part of one’s essential needs. I think and feel the importance of television in my life as a journeying individual in the world of reality. Television gives picture of what I need to learn and need to discover out of my ignorance. It informs me of what had happened in my surroundings. It enables me to learn more things about myself and how am I going to relate myself to others. If this will not be present today in our world, somehow we may not see the magnificent beauty of nature, the craving environment for justice, the eyes of the innocent child and the life of the world itself.